According to Wikipedia, self-publishing is:
the publishing of books and other media by the authors of those works, rather than by established, third-party publishers. Although it represents a small percentage of the publishing industry in terms of sales, it has been present in one form or another since the beginning of publishing and has seen an increase in activity with the advancement of publishing technology, including xerography, desktop publishing systems, print on demand, and the World Wide Web. Cultural phenomena such as the punk/DIY movement, the proliferation of media channels, and blogging have contributed to the advancement of self-publishing.
A number of reasons why writers choose to self-publish their works:
- author wishes to retain complete editorial control over content (see below)
- author is unknown and does not have substantial resume
- popular topic but of interest only in a small geographic area
- addresses an obscure topic in which few people are interested
- content is controversial enough that publishers do not wish to be associated with it
- author wishes to obtain a larger percentage return from retail sales
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